Dissertation Due 14th December

Dissertation:

Do audiences and artists enjoy Latin music because of its influences from other genres?

I ground my discussion in the topic of the genres which have influenced present Latin music that has introduced artists and audiences to the styles, outlining the popularity and how the sub-genres differ each other. 
I will be basing my research into the sub genres of Latin music together with the genres which make up these sub genres on a small scale. 
Built up of a series of sub genres which range in popularity including Salsa, Bachata, Latin Urban music and Latin pop makes Latin music. Coming from Spanish and Portuguese speakers around the world, the growing popularity for many present Latin artists around the world including Wisin y Yandel, Enrique Iglesias and Maluma is increasing to this day. Encouraging present major artists to begin performing and recording in Spanish can open ears for many present and upcoming Latin artists. The article states that Latin music is borrowing influences from other musical styles such as hip hop, rap and reggae which resulted in significant changes within the sub genres over a long period of time. According to the Billboards, "A grand total of 19 predominantly Spanish-language tracks made it onto the Billboard Hot 100 in 2017". These included 'Despacito' with a vast popularity. 
The fact that the biggest acts in the world are getting involved in the performance of Spanish tracks whilst learning Spanish/Portuguese is an influence to many artists and audiences. 

Latin music, dividing into urban Latin/Reggaeton, Salsa, Bachata, and Latin Pop the most popular genres. Also includes Merengue, Tango, Regional Mexican music and Brazilian music. To summarise Bachata, dancing to its mid tempo rhythm is one of its purposes within the Latin culture(The Dominican republic is the origin). 
Merengue, a sub genre of Latin music, origins from the Dominican Republic with African and Spanish influences taken directly from the source. This style of Latin music is performed by choreography on stage. The characteristics include the brass and woodwind instruments, particularly the trumpet and saxophone. Together with this, keeping their traditional instruments including the tambora, guiro, cuatro and accordion. This already supports my statement as if I refer back to my question, my aim is to find out the genres which influence Latin music, causing it's grand popularity.- in this case, in terms of the instruments. 
The tempo is usually a fast 2/4 beat with catchy rhythms with syncopation played on the tambora. The melodies incorporates elements of call and response which is when a melody is played or sung and then another musician responds with another melody, acting as an "answering" phrase. 

Involving Spanish/Portuguese speakers around the world from countries such as Spain, Colombia and Puerto Rico. The relation between these countries through music could be dependent on the music listened to as the article states that the people of Northern Argentina prefer music listened to by many Bolivians.

Due the Urban Latin/reggaeton Latin style being the most stimulating style, particular artists of Urban Latin are known as the most popular stars of Latin music in its broad capacity.
According to an article stating why people should listen to Latin music, I associated this with what interests listeners about Latin music, understanding why it is so popular. Firstly, Latin music, especially reggaeton is easy to dance to and listening to J Balvin in particular, there are some aspects of his music which can relate to this. 
His new reggaeton single is called 'Reggaeton' (https://www.youtube.com/watch?v=6DHDIDgn2oA)and through listening to this, I have analysed the constant, repetitive ncluding house music (also evident in his work). Pharrell Williams and Sean Paul are some examples of artists he has worked with.
Referring back to my question, this can be a supporting statement as it underlines the influences a Latin artist has gained from his experience within another culture.

The Caribbean artist involvement with Patois Accents in some Latin music is such as Louis Fonsi's 'Calypso' which I will elaborate more on below. 
One style of music which evidently influences Urban Latin music is African Caribbean music and Reggae. The features coming from these styles from call and response can relate to those of Latin music which is frequently used in Maluma and Jason Derulo's 'Colours' where they sing in Spanish and English.
The percussion instruments used in African music are Latin inspired, including the claves, maracas and the cabasa which are hand held percussion instruments.

In this source, the music from the Caribbean and Latin music are combined in the article, outlining their similarities. Due to merengue, a style of Latin, being a style of music from the Dominican Republic, there are some relations here.
The fact that African music relates to Latin music through the percussion instruments used can outline that these genres are influenced by Latin music, the opposite of my question. 
Going back to my point, the lyrics love and everyday life in African Caribbean music closely links to those of Latin music which are about "community, love and fun", evidently similar.

This article argues in opposition in the idea of 'Latin music impacting American pop'. 
Watching a YouTube video of an interview with Maluma, Maluma refuses to lose his culture whilst being a Latin artist in America. Maluma is originally from Colombia and a reggaeton artist. He explains that Latin music has grown around the world with pressure to continue this trend. 
Moreover, in a previously viewed article focusing on J Balvin, I have discovered a similarity between Maluma's attitude to his culture and when it says that J Balvin continues to sing exclusively in Spanish. I can interpret this refusal to alter the way he writes his lyrics despite the company of many English artists.

Due to biased information, comparing this to another source, Maluma Online in comparison to AllMusic to gather his story on his biographies. 

When Maluma won the Artist of the year award at 'Premios Lo Nuestro', presented by a Spanish television network, was he year that Maluma began writing music in both Spanish and English. An example of one of his songs using the American English language influences is his call and response collaboration on the football field with Jason Derulo. Maluma and Jason Derulo both sing in Spanish and English, with Maluma translating Derulo's lyrics to Spanish to emphasise his language. This occurs when Jason Derulo sings the lyrics 'Put your hands up!' and Maluma translates this to Spanish immediately after,saying" sube la mano".https://www.youtube.com/watch?v=eVmxh5Uft0Y
To conclude this, this article emphasises that Maluma is a music urban artist impacting greatly within Latin America due to his recognition in the Music world - apart from the Latin world alone.

On the 'Billboard, Andres Ordonez says "I call this the new America" and "It's not about 'This is for Hispanics, this is for non-Hispanics" which can support the idea that Latin artists are influenced by 'non-Hispanic' music such as American culture.
When he says "I call this the new America" this could suggest the Latin music impacts he has brought to America or the Americans' music influencing Latin. 

In Louis fonsi's Calypso the music video features a big party where the young and the old are enjoying themselves which links back to the Latin culture and Louis Fonsi' originating from Puerto Rico.
In my opinion,''Calypso' represents fun due to its vibrant colours and the beach setting. This song is so diverse, with Spanish, English and even French showing his incorporation of additional languages to Spanish.
The main aspect of this song I will focus on is the Caribbean influences through the collaborating artist, Stefflon Don.
Louis Fonsi says, “When we went to the studio to record the track, I wanted to have a female voice that will give it that special touch and Stefflon Don was it. She is an incredible artist, super talented, her style and that combination of British accent with her Jamaican flavor was exactly what the song needed.” outlining that he was aiming for a Jamaican influence to his song, which was achieved.

In terms of Louis Fonsi's 'Despacito', which mainly began the popularity of Latin music worldwide,a big worldwide act 'Justin Bieber' wanted to record with him, singing in English and in Spanish, emphasising that the some of the biggest acts want to record in Spanish and be part of a Latin audience. This supports my statement strongly, showing that other artists are drawn to the Latin genre. Louis fonsi said, "I think it's amazing that such a big worldwide act wanted to sort of appeal to the Latin audience."

 As well as this, "Muevelo" by an artist called 'El General' published in 1992, a catchy combination of both Latin rap and Jamaican reggae. "Muevelo" achieved an MTV award for Best Latin Video. This can relate back to my questing supporting my idea that audiences, describing the music as 'catchy', enjoy listening to Latin music due to its other influences -in this case Caribbean reggae. 

To conclude my discussion by referring back to the title, I have gathered many ways in which Latin music has been influenced by a variety of different styles of music and various well-known artists.Incorporating additional languages to Spanish and English can result in ears opening for Spanish artists from distinctive cultures around the globe.
The ideas and evidence can emphasise the development of Latin music into a complex genre which includes elements of music from the Caribbean, America including R&B and rap.
From Latin music being a style of music heard in Spanish-speaking countries to such a broad genre with many influences, the artists are encouraged to continue its growth and successes. Together with this, the music impacting listeners to sing and learn the language of Spanish is another one of its successes.

Sources used in Harvard referencing system


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REES, K.

Luis Fonsi and Stefflon Don release sizzling summer anthem ‘Calypso’

(Rees, 2018)
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El General | Biography & History | AllMusic
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Latin American Music Styles

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How Latin Went Mainstream, and Why It Will Continue to Happen in 2018.
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America In A Song: A Cultural Study Through Music | The Artifice

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